According to Trades how Week 2007 Survey Exhibitors are going to fewer and fewer shows. Why do you ask? Because they are getting smarter with their budgeting dollars and not wasting as much on the shows that aren’t yielding as great of benefits.

Exhibitors are focusing more of their budgeting dollars in the more successful shows but not necessarily spending less on their overall budget. In fact of the 123 survey respondents, only 15% of the exhibitors decreased their budget. On the other hand 91% of the exhibitors saw the same or better results from 2006. In a sense exhibitors are cutting the fat out of their trades how schedule and...Read More»